Smash The Sizerarchy
There’s nothing standard about women's bodies.
Yet, the fashion industry demands that we squeeze into "standard" sizes.
And, against the better judgment of every frustrated woman who’s railed against her own image in a changing room mirror, we’ve accepted them.
So we asked ourselves…
What if we refused?
Then we set out to eliminate sizes (finally!) and create made-to-measure essentials that women feel great wearing.
We dove into research and design. We interviewed and measured thousands of women. We knocked on factory doors. And we were told that the idea of offering custom-fit clothing at scale was impossible.
But that’s exactly what ALL women, not just those with personal tailors, deserve. So we refused to give up.
Instead, we developed a patent-pending process that combines mobile scanning measurement technology with the traditional art of tailoring.
So you can create your favorite pieces—made to your exact measurements—in three easy steps from your phone. Then get them shipped to your door in a week.
Those who say it can’t be done shouldn’t interrupt those who are doing it.
Welcome to RedThread.
You Be You.
We believe women have been compromising long enough.
We believe the fashion industry’s antiquated standards are a joke.
We believe nobody should be defined by a label or a number.
We believe every body deserves clothes that fit.
And we celebrate that there’s no one else like you.
Be a Woman Who Supports Other Women
Women have a responsibility to each other. So we donate tailor-made pieces through Dress for Success. Because for women looking for a new start, beautiful, tailor-made clothing they feel great in can do more than boost their confidence. It may even change their lives.
Mother Earth is a Fierce Lady Too
Because RedThread clothing is made-to-measure, there’s no waste. Everything we make is worn, so there are no stacks of sizes that end up in a landfill. And our pieces are high quality, so they last.
Sustainability matters. Love your mother.
